Case studies

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    Hedge fund messaging

    Articulating the investment strengths of a new European hedge fund

    How do you differentiate a European long-short equity hedge fund in a crowded market? Twenty years ago long-short equity hedge funds had novelty value. But following the financial crisis, investors have become skeptical about the abilities of many managers. This Geneva-based start-up needed to define its value-added in a concise set of messages, articulated in its investor presentation and other marketing collateral…Read more >

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    High-quality securitisation for Europe

    Making AFME’s case for reviving Europe’s securitisation market

    At a time when incoming EU financial services regulation threatened to squeeze the life out of struggling securitisation markets, AFME wanted to write a white paper to present the case for balanced regulation. The white paper needed to make the case in a way that would appeal to all readers – even those without a financial services background…Read more >

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    Billionaire white paper

    Shedding new light on the story of great wealth

    Working together, one of the world’s leading wealth managers and a ‘Big Four’ professional services firm wanted to use thought leadership to position their services for billionaires. A lot has been written about growing billionaire wealth. This paper had to be fresh and different…Read more >

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    ‘Big Four’ content marketing

    From C-suite survey to social media

    Every year this ‘Big Four’ accountant conducts a survey of C-suite executives, which it distributes at the Davos World Economic Forum. It needs reliable writers who it can trust to write succinct copy, drawing out trends from survey data, and then highlighting key messages for the web…Read more >

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    Thought leadership newsletter

    Showcasing the views and insights of the leading alternative investment fund administrator

    Fund administration is a highly competitive market. In 2010, this hedge fund administrator needed a publication to show how its expertise separated it from rivals. It had won numerous awards, but years of tight marketing budgets had left it without any content showing its market leadership…Read more >

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    Airbus Group: Annual & CSR reports

    Writing Airbus’s reports for more than a decade

    When Airbus Group (then EADS) was first formed through merger in the early 2000s, they needed an annual report to tell the story of businesses still in early stages of integration. As the requirements of stakeholders progressed, they then wished to add a CSR report to the suite of reporting literature from 2009…Read more >

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    Investment insights

    Annual investment outlook for a boutique asset manager

    The best investment commentary not only gives keen insights into markets but also conveys an asset manager’s strengths. This boutique asset manager wanted to publish an annual investment outlook that showed how being on the ground in the Middle East, Africa, China and Mexico gave it an investment edge…Read more >

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    RAB Capital Review

    Articulating hedge fund strategies

    Michael Alen-Buckley, RAB Capital’s Executive Chairman, wanted to show shareholders and investors that the company was building a diversified business, hiring exceptionally talented fund managers and constructing a robust control environment. He asked us to write and design a newsletter that would demonstrate RAB’s continual evolution…Read more >

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    3i Intouch magazine

    A first-class magazine for a leading private equity firm

    3i, the leading UK private equity firm, wanted to publish a quarterly magazine differentiating it from other providers of MBO and growth capital…Read more >

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    Asset manager blog

    Presenting a ‘Big Four’ firm’s asset management thought leadership

    With digital communications taking over from paper, this ‘Big Four’ accountant wanted to convert its quarterly newsletter for asset management companies into a regular blog. This was no exercise in corporate vanity. The blog needed to justify its existence by attracting potential clients, through a combination of slick headlines and strong content…Read more >