Why does fund messaging matter? Because it differentiates your fund, describing your edge. It says how you will generate returns. And it shows you have the expertise to deliver.
Clear messaging is essential when fund raising. Alternatives funds need to make convey their investment proposition from the beginning of their presentations and PPMs. The rest of these documents must prove the proposition.
We help hedge, infrastructure and private equity managers decide what’s distinct about their funds. Then we write the presentations and PPMs that articulate this.
Recent projects have included defining messaging and writing presentations for a new European long-short hedge fund and a Gulf private equity fund.