May 2011
Proving their effectiveness, our thought leadership studies have recently scored considerable successes, leading to Financial Times press coverage for clients, high volumes of web traffic, conference invitations and, most importantly, new business.
At a time of change in the hedge fund industry, a study we carried out for one leading accountancy firm has helped them to lead the debate about how hedge fund managers and their service providers should respond to new regulations and mounting investor demands.
The Clerkenwell Consultancy interviewed firms across the hedge fund sector and European regulators in order to build a picture of an industry in flux. Then, we worked with our client to articulate its distinct point of view about how the industry should react.
In another example, recent studies for a global bank have focused on structural and regulatory changes within Europe’s asset management sector. With a keen eye for a story, we have helped to articulate the bank’s point of view.
As a result, these points of view have attracted more traffic to the bank’s web site than any others it has published within the last 12 months.
At the Clerkenwell Consultancy we use our skills as former journalists to suggest provocative ideas for thought leadership studies, then research and write them, working closely with our clients. As our recent studies have shown, well executed thought leadership is a powerful form of marketing.