Case studies

‘Big Four’ content marketing

From C-suite survey to social media

The need

Every year this ‘Big Four’ accountant conducts a survey of C-suite executives, which it distributes at the Davos World Economic Forum. It needs reliable writers who it can trust to write succinct copy, drawing out trends from survey data, and then highlighting key messages for the web.

The difficult bit

The time between the survey data arriving and copy deadlines is tight. A significant amount of analysis is needed, backed by genuine knowledge of sectors. We have written the asset management sector report for several years.

The result

This survey has become widely recognized. It is also regarded as an object lesson in content marketing – industrializing the process of producing content from surveys and interviews, and then broadcasting that content on social media and at one of the corporate world’s best-known events.