Case studies

Billionaire white paper

Shedding new light on the story of great wealth

The need

Working together, one of the world’s leading wealth managers and a ‘Big Four’ professional services firm wanted to use thought leadership to position their services for billionaires. A lot has been written about growing billionaire wealth. This paper had to be fresh and different.

The difficult bit

Taking the research provided, we proposed a clear set of messages for the paper and a structure. We drew these messages from a mix of statistical research and expert opinion. Starting by presenting a synopsis, we then moved to the drafting stage, taking care to get the approval of our diverse stakeholders each step of the way.

The result

This billionaire paper was well received both by our clients and the media. Launched at press conferences in three time zones, the Financial Times and other papers gave it plentiful coverage.