What is financial content marketing? It’s publishing original financial content in order to attract and engage customers. Ideas and writing are at the centre of creating content, whether it is in the form of white papers, magazines or blogs.
Content marketing is not new. Many large companies have published magazines for years, with great success. But the power of the internet has sparked an urgent need for strong content.
We plan, research and write the papers, articles and blogs that drive your content marketing. We know how to engage your customers – through fresh thinking, engaging stories, controversial headlines. Blogs, tweets and LinkedIn posts then broadcast your content.
Recent content projects include trade and investment articles for a leading emerging markets bank, derivatives articles and papers for financial market infrastructure providers and an asset management blog.
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